Raj Television Network Limited has signed an agreement to provide content for Singapore's Vasantham Central channel, catering to the Tamil community in the city-state.The agreement with the state owned TV12 is for a period of two years. Raj TV expects revenues of over Rs.3 million every year from this arrangement, the company said here.
Raj TV will share its popular bouquet of programmes, which includes Tamil films, serials, soaps, game shows, reality shows and news.
'Vasantham Central is a part of the Mediacorp Group and is a highly popular channel in Singapore,' M. Raveendran, director operations of Raj Television Network, told reporters here.
'We will offer Vasantham Central some of our past, present and future content and based on the response we plan to launch our entire bouquet of channels in Singapore soon,' he added.
Raj TV will look at understanding the demands and tastes of the Indian population in Singapore and eventually conceptualise its own independent programmes.
The strategy would be to use the experience gained through this association to launch an exclusive channel in Southeast Asia, he said.
'We are looking at overseas markets aggressively for content export, especially countries like Malaysia, Europe, Africa and the US which have high potential for growth,' said Raveendran, adding that the company would also look into launching their own channels in these markets.
Raj TV already has content syndication arrangements with the Sri Lankan channel Roopavahini as well as Britain based Tamil channels Deepam TV and CIEE Television.
Raj TV has the largest movie database in Tamil Nadu and also holds the rights for around 1,384 Tamil films comprising old classics and recent blockbusters.
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