MGM with Star Den joins in Indian television market

Metro-Goldwyn-Mayer Studios Inc (MGM) will be launching the MGM channel in India, the world’s third largest cable market. Carriage of the MGM channel will be handled by Star Den Media Services Pvt Ltd (Star Den), the distribution joint venture between News Corp's Star India, the leading television Network in India, and Den Digital Entertainment Network, one of India's leading cable companies.

The announcement was made by Bruce Tuchman, Executive Vice-President, MGM Networks at Metro-Goldwyn-Mayer Studios Inc. Star Den will handle distribution of the MGM channel, wholly-owned by MGM, to cable platforms operating in a nation-wide cable market of over 70 million homes. This will significantly increase the reach of the MGM channel, which is currently available in India through Dish TV, the country’s largest direct-to-home satellite platform. In addition, the Star Den carriage agreement will also help the MGM channel secure carriage on new DTH and IPTV platforms that are emerging across the country.

In announcing the deal, Tuchman stated: “Being backed by Star India and Den is the ultimate seal of approval in the eyes of India’s cable operators, and we’re thrilled that we will be distributed as part of Star Den’s unrivaled bouquet of channel offerings. By working with Star Den, MGM will now have a compelling opportunity to extend and accelerate our channel’s reach throughout the widest possible audience in the large and burgeoning Indian television market.”
Commenting on the launch of MGM channel, Gurjeev Singh Kapoor, CEO of Star Den, stated: “MGM with its huge library of compelling Hollywood movies will bring a great value addition to the Star Den bouquet of channels and will indeed compliment the best of English programming it offers to viewers in the country.”

As one of the most powerful brand names in film entertainment, the 24-hour MGM channel offers film lovers in India round-the-clock movies from MGM’s celebrated 4,000 title library, the largest modern film library in the world. Highlights among the channel’s planned movie offerings in the coming year are Woody Allen’s Manhattan, Network, Carrie, A Passage To India, Midnight Cowboy, The Pink Panther Strikes Again, Mystic Pizza, Desperately Seeking Susan, and many others.